UK. Pernod Ricard World Trade has unveiled a new gift tin for Pernod, the most widely exported anise brand with a presence in over 170 countries. From June, in time for the Summer travel peak, the eye-catching Pernod tins will hit the shelves of the main travel retail outlets throughout Europe.
The Pernod gift tin has a striking blue and silver design which tells the story of how in 1805, Henri-Louis Pernod first created what became the most celebrated spirit on the café terraces of 19th century Paris.
Pernod Ricard World Trade marketing director James Clarke commented: “The new gift tin looks good on shelf with its distinctive livery and will help Pernod stand out during the key Summer months when the brand enjoys its strongest sales.”
