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Live at the Hainan Expo (1): On location at one of the world’s great trade shows

by Martin Moodie | | martin@moodiedavittreport.com

CHINA. We are live at the second China International Consumer Products Expo (Hainan Expo), which began in Haikou, Hainan province this morning. The event, which runs from 26 to 30 July, follows the blockbuster success of the inaugural Hainan Expo in 2021.

The 2021 Hainan Expo attracted over 240,000 visitors and 1,500+ exhibitors as well as providing priceless exposure for Hainan’s ambitious Free Trade Port Programme. But show organiser, the Hainan Provincial Bureau of International Economic Development (Hainan IEDB), has revealed that this year’s event is both bigger (up from 80,000sq m to 100,000sq m) and better. Click here for our interview on the eve of the show with Hainan IEDB Global Media Officer & Senior Supervisor Ruslan Tulenov.

The Moodie Davitt Report will bring you unrivalled on-location coverage of the event this week working with Hainan Hinews Media Company, our strategic partners in Hainan, and other associates, including renowned airport advertising specialist Asiaray Media International.

White Paper published

The Moodie Davitt Report and KPMG China today (26 July) presented their second White Paper dedicated to Hainan’s offshore duty free sector and Free Trade Port programme.

The Moodie Davitt Report Founder & Chairman Martin Moodie and KPMG China Partner-in-Charge of Hainan Business Nicole Zhang delivered a video address at today’s opening conference managed by Expo organiser Hainan IEDB.

Click here for further details.

{Photo above and below courtesy of Kan Cong)
TFWA President Erik Juul-Mortensen presented some congratulatory remarks

We begin our coverage with some great images from the exhibition on day one, mainly courtesy of Asiaray Media Group International Group Sales General Manager Yilin Yang and Senior Sales Manager Wanda Wang. More to follow.

A perfect blue sky on a pleasant 33C day greets delegates as they arrive for the second Hainan Expo. Pictures in this section courtesy of Asiaray Media Group International

The island’s offshore duty free retailers are out in force as exhibitors, led by world number one China Duty Free Group (Part of China Tourism Group Duty Free Corp). Also pictured below are GDF Plaza, Zhuhai Duty Free and TIMES DF (Shenzhen Duty-Free Group and DFS).
{Photo: Our special correspondent}

Lim Guek Boon (Casey Lim), President of GDF Plaza, and Karl Lagerfeld Greater China President Qiu Yingping sign a strategic cooperation agreement {Photo: GDF Plaza) 
The Moodie Davitt Report Founder & Chairman Martin Moodie issues a message of goodwill to the management of GDF Plaza {Photos above and below: GDF Plaza}


The vibrant HTDF stand (above and below) showcases the retailer’s diverse product mix and strength of brand relationships {Photos: HTDF}

BRAND ALLURE

Great brand houses such as Tapestry (Coach New York, Kate Spade New York and Stuart Weitzman) pictured above and Tumi (below) bring their allure to the second Hainan Expo
Asiaray Media Group International Senior Sales Manager Wanda Wang tests out a Coach handbag under the expert eye of none other than Tapestry Asia-Pacific President and Coach China CEO & President Yann Bozec

William Grant & Sons displays its best-selling portfolio, led by single malts Glenfiddich and The Balvenie. As the pictures below reveal, drinks companies are out in force at this year’s Expo.

BEAUTY TO THE FORE

Top beauty houses, too, are out in force, underlining the importance of the Hainan offshore duty free channel and the China market in general.

Foreo Global Travel Retail Director Gary Leong pictured showcasing the Swedish wellness and beauty tech brand while finding time (right) to pursue his love for great Cognac on the Hennessy stand (Photo: Foreo)

More to follow.

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