CHINA. L’OCCITANE Group has partnered with China Duty Free Group (CDFG) to unveil the L’OCCITANE en Provence Botanical Lab pop-up at the cdf Sanya International Duty Free Shopping Complex Global Beauty Plaza (Block C).
Opened on 27 September, the immersive activation invites travellers to embark on a multi-sensory journey through the brand’s hero botanical ingredients.
A voyage through nature
The L’OCCITANE Botanical Lab takes visitors on an immersive experience that activates all five senses. The pop-up is divided into four zones, each showcasing a facet of L’OCCITANE en Provence’s beauty expertise: the Son et Lumière ‘sound and light’ spectacle, Bubble Garden, Hair Lab and Face Lab.
The journey begins with the Son et Lumière visual and auditory experience, where guests are immersed in a 360-degree digital display.
Projections of botanical landscapes, including L’OCCITANE’s signature rosemary, lavender and peppermint ingredients, connect visitors to the natural world that inspires the brand’s products.
Next is the Bubble Garden, where visitors can catch bubbles infused with the natural scents of L’OCCITANE’s botanical haircare ranges. This interactive olfactory experience allows guests to explore the distinctive fragrances from collections such as Intensive Repair and Gentle and Balance, underlining the brand’s commitment to using natural ingredients across its formulations.
At the Hair Lab, travellers receive personalised hair diagnoses from L’OCCITANE hair experts. Afterwards, they are given tailored product recommendations from the brand’s haircare range, including its recently launched Scalp Night Serum and Fortifying Serum.
The Scalp Night Serum has 97% natural-origin ingredients, including Immortelle and rosemary essential oils. The Fortifying Serum reduces hair breakage by -50% and volumises hair by +27%, the brand claims.
At the Face Lab, personalised skincare consultations are offered using a skin analysis device. Bespoke product recommendations centre on the brand’s Immortelle collection, with the Immortelle Divine Cream at the forefront. Powered by 100% organic Immortelle essential oil, the cream offers a natural alternative to retinol, targeting wrinkles and fine lines while promoting smoother, more youthful-looking skin.
Guests can indulge with complimentary hand massages using Immortelle products, which further highlight the brand’s expertise in skincare rituals.
The experience concludes with a visit to the Gifting Zone, where visitors can explore and purchase L’OCCITANE’s hero products, including exclusive and limited-edition offerings.
China Duty Free Group Vice President Merchandising, Perfume and Cosmetics Dorothy Liu commented: “Our ongoing partnership with L’OCCITANE Travel Retail continues to push the boundaries of experiential retail, and the Botanical Lab is a perfect example of this.
“Through this activation, we offer travellers a distinctive opportunity to discover L’OCCITANE en Provence’s exceptional products and sustainability values in an engaging, interactive setting.
“This collaboration highlights our mutual dedication to offering enriching, high-quality experiences that go beyond traditional shopping. The Botanical Lab reflects our shared vision of creating meaningful and luxurious beauty experiences for travellers, while emphasising the importance of sustainability and personal wellbeing.”
L’OCCITANE Group Global Travel Retail Managing Director Evelyne Ly-Wainer added: “As a certified B-Corp business, L’OCCITANE Group is committed to creating a positive impact on both people and planet.
“At this spectacular activation in Hainan, travellers can explore the power of botanical ingredients in an interactive setting, offering an immersive experience that reflects the brand’s values.
“This creative initiative has been made possible through our partnership with CDFG. We are grateful to our partners for enabling us to create a space where travellers can engage with our brand on a deeper level. We invite all travellers to the Botanical Lab in for a beauty journey that is not only memorable but also a reflection of our commitment to sustainability and innovative retail.” ✈
