SPAIN. L’OCCITANE Travel Retail has partnered with Avolta and Aena to unveil Sol de Janeiro flagship corners at Josep Tarradellas Barcelona-El Prat and Palma de Mallorca airports.
The multi-sensory retail concept, spanning 15sq m, introduces travellers to the brand’s community-driven spirit at two key Mediterranean gateways.
According to L’OCCITANE Travel Retail, the new spaces mark a significant step in Sol de Janeiro’s travel retail expansion, elevating the passenger journey through sensorial brand storytelling.
The company noted, “Each flagship corner is structured around six key touchpoints designed to align with the traveller mindset: from welcome, play and escape, through to connection, capture and curated takeaway moments.”
The spaces use immersive design, smart zoning and lighting to direct passengers towards Sol de Janeiro’s brand universe, setting the tone for discovery.
Core tables focus on launches, while dedicated Cheirosa Effect and bestseller displays encourage product trial and scent exploration.
Digital screens and discovery zones integrate brand messaging with social-led content, linking physical browsing with online engagement.
Travel-sized sets are positioned for convenience, alongside gifting and gift-with-purchase mechanics aimed at boosting conversion.
The corners carry Sol de Janeiro’s full mist and body cream collections, alongside hero lines and latest releases.
The Rosa Charmosa Collection is included in the line-up, featuring Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist.
Prominent placement and interactive features strengthen visibility and maintain shopper engagement throughout the space.
The launch is supported by a broader marketing and CRM programme, including newsletter exposure to Club Avolta loyalty members, VIP communications and social media activity.
Users can win full-size products from the Rosa collection, driving traffic to the stores and extending engagement beyond the physical space.
Sol de Janeiro Global Chief Marketing & Digital Officer Jordan Saxemard said: “We are thrilled to see the new flagship corners come to life. Travel retail is an ideal channel for us to express our brand storytelling in a bold, engaging way.
“We look forward to continuing to upgrade our consumer experience across all touchpoints, and especially for travel retail.”
L’OCCITANE Travel Retail Senior Brand Manager, Sol de Janeiro Marion Amirouche added, “At L’OCCITANE Travel Retail, we aim to translate strong brand identities into powerful airport environments.
“With Sol de Janeiro, this means scaling its joyful, sensorial universe in a way that drives visibility, momentum and sustainable growth across key international hubs.”
Avolta Head of Beauty EMEA Romina Gabarro commented, “At Avolta, we are continuously evolving the passenger journey to reflect how travellers want to engage today – through emotion, discovery and entertainment.
“These flagship corners show how strong brand partnerships can transform high-traffic airport environments into dynamic beauty destinations, delivering both excitement and performance.” ✈
