UK. Champagne Piaff, part of Loch Lomond group, has partnered with Avolta to unveil an interactive snow globe activation in London Heathrow Airport Terminal 5.
The pop-up is running until 3 January and is the final stop in a roadshow of activations across the UK celebrating the brand’s launch in global travel retail two months ago.
The 20sq m animation is located in Avolta’s World Duty Free Store. It invites travellers to take commemorative selfies while sampling Champagne Piaff’s Brut and Rosé cuvées. They can also shop a special promotion for the Brut Cuvée and enjoy various gifting opportunities.
The snow globe animation is dressed in a frosty mint blue and decorated with snow-covered pine trees and gift boxes, creating a whimsical winter gifting wonderland for travellers at Heathrow.
Loch Lomond Group Managing Director Global Travel Retail Luke Maga commented: “Ahead of the busy festive travel and gifting season, this vibrant Champagne Piaff activation adds excitement and differentiation to the retail offer at the UK’s busiest airport terminal.
“Since launching in travel retail just over two months ago, Champagne Piaff has delivered impressive results and is proving to be a key brand in Loch Lomond’s portfolio, giving retailers an opportunity to capitalise on a growing subcategory in wines & spirits.”
Avolta Category Manager for Liquor UK Aisha Dad added: “A consistent focus for our business is to deliver engaging experiences in our stores for our customers, and this exciting snow globe installation does just that.
“The striking and interactive installation in our World Duty Free store in Terminal 5 really brings this strong brand to life in a show-stopping way and helps raise customers’ awareness of this great quality champagne.”
“After a run of eye-catching activations to mark Champagne Piaff’s launch into travel retail, we’re thrilled to see the festive showstopper come to life in Terminal 5 this December,” added Champagne Piaff Business Development Director Laura Head. “Champagne Piaff’s goal is to ‘Make Life Pop’ and we’re certain the snow globe animation will help travellers create some fun memories.” ✈
