Longines celebrates its Chinese legacy with a presentation to brand ambassador and movie star Aaron Kwok – 18/02/09

Asian movie star Aaron Kwok shows off his new Longines watch at the Berlin Film Festival earlier this month


GERMANY/SWITZERLAND. Swiss watch brand Longines has marked its long-standing relationship with China at this year’s Berlin Film Festival, where it presented a new watch to movie star Aaron Kwok.

Aaron Kwok, Longines’ Ambassador of Elegance, attended the Berlin Film Festival earlier this month for the world premiere of his latest movie “Empire of Silver”. Kwok plays the starring role in this film based on a famous story from the Qing Dynasty (1644-1911).

Longines has a long history of doing business in China during this period. Records of an invoice state that the shipment of the first Longines watch to China dates back to 1867.

Records show that the shipment of the first Longines watch to China dates back to 1867


The Swiss brand sponsored the after film party in Berlin and presented Kwok with the brand’s latest watch: the Longines Master Collection Retrograde.

The rose gold watch features a new calibre, especially and exclusively developed for Longines. Offering retrograde functions (day, date, second, second time zone on a 24-hour scale) in a movement with automatic rewinding, the model is said to combine a mechanical complication with simple usage.

Aaron Kwok, a Longines Ambassador of Elegance since 2005, is one of the most popular artists in Asia. His performances as a dancer, singer and actor have earned him more than 100 awards since the beginning of his career.

About Longines

Based in St Imier in Switzerland since 1832, Longines has a solid heritage as a watchmaker and timekeeper for world championships in various sports and as a collaborator with different international sports federations. Longines is a member of the Swatch Group, the world’s leading watch manufacturer. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

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