EUROPE. My Jewellery has enhanced its travel retail presence with the debut of its first landside store at Düsseldorf Airport in July and the launch of an immersive summer pop-up at Eindhoven Airport, in partnership with Capi.
With a strong focus on blending fashion with jewellery, My Jewellery has evolved significantly over the past 14 years, expanding internationally with boutique openings in key cities such as Berlin, Paris, Brussels and Düsseldorf.
The company leverages its popularity among Gen Z consumers, aiming to align its products and fashion style with their preferences.
Building on these openings, the brand will expand with two additional stores debuting at Amsterdam Airport Schiphol this summer.
My Jewellery is also set to be featured at the upcoming TFWA World Exhibition in Cannes with a larger stand showcasing an extensive selection of products.
In a social media post, the company said: “Travel locations offer a unique way to connect with new customers, build brand presence and grow internationally, all while staying close to the moments that matter most. Whether it’s a holiday, business trip or spontaneous weekend away, we love being part of the journey.” ✈
