FRANCE. L’Oréal Produits de Luxe International has extended its Diesel Fuel for Life fragrance franchise with a new feminine scent, called Fuel for Life Unlimited.
Said to be “resolutely feminine, utterly effervescent and undeniably sensual”, the edt will be launched into European travel retail from September, before rolling out to the Americas and Asia from October/November.
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For women only: the new Diesel fragrance, Fuel for Life Unlimited | |
The era that inspired the scent is the Roaring Twenties, described by L’Oréal as a golden age that evoked the emancipation of women.
The juice, created by a trio of noses – Harry Frémont, Jacques Cavallier and Olivier Cresp – features citrus notes of Calabrian lemon and mandarin, complemented by pear, guava, liquorice, violet, aloe, sambac jasmine, lily and sandalwood.
The smoked-quartz fragrance flacon is adorned with a net woven from brown and golden threads, and is hung with a gold-coloured sautoir chain. The outer carton, also gold, is designed to evoke old-fashioned jewellery boxes, pillboxes and compacts.
The advertising campaign was shot by Ellen Von Unwerth, and features three different visuals which aim to represent a “kaleidoscope of experiences”, according to L’Oréal.
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