CHINA. L’Oréal Group has revealed details of a powerful and immersive presence at the inaugural China International Consumer Products Expo (Hainan Expo) in Haikou, Hainan province on 7-10 May.
The physical show will be held at the Haikou International Convention and Exhibition Centre.
L’Oréal will exhibit in a dedicated 500sq m space designed to showcase the company’s powerful beauty portfolio.
It will also feature exclusive launches and immersive experiences geared for the Chinese travel retail audience.
The space will also highlight L’Oréal Group’s sustainability and technology innovations to offer beauty to all travellers.
As reported, the Expo is co-sponsored by the Ministry of Commerce and the People’s Government of Hainan Province, and is the first state-level exhibition to focus on consumer products. It is being organised by Hainan Provincial Bureau of International Economic Development (Hainan IEDB). The Moodie Davitt Report is bringing live daily coverage of the Expo, which is considered an event of high national and regional importance to the Chinese authorities and a key platform in promoting the Hainan Free Trade Port.
Exhibitors at May’s China International Consumer Products Expo will also benefit from a supporting tax-exemption policy that is currently being formulated.
L’Oréal Travel Retail Asia Pacific Managing Director Emmanuel Goulin commented, “With our decade of expertise in China and the Hainan travel retail channel, it gives me great pleasure to be participating in the first edition of the China International Consumer Products Expo.
“Ranging from exceptional and more sustainable retail expressions, to innovative virtual experiences, we look forward to unveiling a unique and meaningful beauty journey for travellers in Hainan this May,” Goulin added.
“Consumption becomes the core driving force for economic development in China and beauty is becoming a beacon industry,” added L’Oréal North Asia Zone President and L’Oréal China Chief Executive Officer Fabrice Megarbane. “Hainan’s further opening-up shows an innovative way to stimulate consumption, and we believe it will be certainly a well-balanced strategy to satisfy consumers’ huge appetite for beauty and bring it to all.”
