SOUTH KOREA. Lotte Duty Free has partnered with Charlotte Tilbury to host an exclusive beauty masterclass to highlight the brand’s latest holiday collection.
Held on 6 November at the travel retailer’s exclusive Star Lounge in its flagship Myeong-dong store, Seoul, the VIP-only event comprised three sessions featuring live demonstrations of the latest products.
The programme offered exclusive one-on-one makeup consultations tailored to individual preferences.
Guests also took part in a DIY bracelet-making session, complemented by catering service and exclusive duty-free privileges for a premium experience.
The Charlotte Tilbury 2025 Holiday Collection features the Hollywood Instant Look In A Palette, an all-in-one face palette that allows users to create both everyday and glamorous holiday looks.
Included in the collection are exclusive kits featuring the brand’s top-selling products, specially packaged for the holiday season. They will be available in limited numbers at Lotte Duty Free’s Myeong-dong flagship store from 7 November.
Lotte Duty Free highlighted its commitment to ongoing collaborations with global beauty brands to host regular VIP events, leveraging the category’s strength in duty free, with general customer sales rising approximately +10% year-on-year in 2024 {main story continues following the communication below}.
The latest event follows a successful VIP beauty class with Japanese premium skincare brand Albion in October, which showcased its Excia luxury line and treated guests to welcome gifts and exclusive offers during the session.
Duty Free Head of Merchandise Lim Hyung-il said, “We are delighted to successfully host another VIP beauty class in partnership with leading brands such as Charlotte Tilbury.
“Lotte Duty Free will continue to expand its VIP customer base and deliver premium brand collaborations and exclusive experiences across a wide range of categories, including beauty.” ✈
