VIETNAM. Lotte Duty Free has partnered with Dior to open a ‘Summer in Dior’ concept pop-up store at Da Nang International Airport.
The pop-up, open from 1 July to 30 September, is adorned with a signature Christian Dior print
For Christian Dior, the South of France was always synonymous with the joy found in nature and the theme of the Mediterranean. These are the themes that inspired the pop-up in Da Nang.
The animation features the print in three vibrant colours: terracotta as the primary hue, complemented by emerald green and annis yellow. The boutique’s chairs, pillows and even decorative animal statues are covered with the same pattern.
The pop-up is designed to evoke an endless summer featuring Dior perfume, skincare and makeup products and offers a ‘holistic wellbeing’ approach to beauty.
Shoppers can experience a personal touch with hand engraving services and summer postcards featuring Dior design patterns. ✈
Da Nang is premier destination within Vietnam’s tourism sector, experiencing a resurgence of tourists alongside an uptick in international flights.
Data from the Da Nang Statistics Department reveals that, for the first four months of 2024, the city welcomed approximately 957,000 international visitors, an increase of +20.7% compared versus the same period in the previous year. The local government has implemented supportive policies aimed at stimulating the tourism market. These efforts helped drive growth within Da Nang’s tourism industry, which is now becoming one of Vietnam’s pivotal economic drivers.
Note: The Trinity Forum 2024 will be held in Ho Chi Minh City, Vietnam on 5-6 November. It will be hosted by hosted by Airports Corporation of Vietnam and Imex Pan Pacific Group. Click here for registration details.
