THE NETHERLANDS. Louis Vuitton has made its debut at Amsterdam Airport Schiphol, opening a store in Lounge 2 on 27 May described by the airport company as a milestone in transforming the passenger experience.
“Schiphol is investing heavily to offer travellers a unique and improved experience at the airport,” said Schiphol Chief Commercial Officer Arthur Reijnhart.
“The entire commercial offering is being revamped: we are substantially improving the food & beverage offering; the duty-free shops are being refurbished; and in the luxury segment we are opening beautiful new stores with the best brands in the world. In this way, we are transforming Schiphol into a home port for world travellers.”
Reijnhart added, “The arrival of Louis Vuitton is a major milestone for Schiphol. Lounge 2 is the shopping area for intercontinental travellers and is considered one of the most beautiful places at Schiphol.
“The opening of the stunningly designed Louis Vuitton store is the first in a series of new store openings in Lounge 2 that our travellers will see in the coming period. We are extremely pleased that the intensive collaboration with Louis Vuitton has led to this unique result.”
A voyage of discovery
The 200sq m-plus store is characterised by a modern design that reflects Louis Vuitton’s commitment to elegance and innovation, the airport company said.
The luxury environment offers a welcoming atmosphere where travellers can discover the brand’s renowned collections, from travel ranges and leathergoods to accessories, shoes and fragrances.
Upon entering, travellers encounter a selection of artwork, including a colourful totem by Florencia Vual (Galerie Glustin) that incorporates work by Dutch artist Hadassa Emmerich.
Up close and personal
To mark the store opening, Louis Vuitton is introducing a new and exclusive stamp design that allows travellers to personalise their leathergoods purchases, such as passport cases.
“Just as visa stamps recall destinations, this personal touch makes for a special collectible item for the modern globetrotter,” Schiphol said. ✈
