Luxury oral care brand Aurezzi has secured a listing onboard Singapore Airlines through a partnership with KrisFlyer, the airline group’s rewards programme.
Starting 27 July, KrisFlyer members can purchase Aurezzi products before, during or after their flight on KrisShop.com or through the Kris+ mobile application.
The launch coincides with KrisFlyer surpassing 10 million members globally. The rewards programme offers exclusive access to promotions across the Singapore Airlines Group and its partners.
“Luxury can be experienced anywhere – even at cruising altitude,” said Aurezzi CEO and Co-Founder Joakim Grip.
“Our partnership with KrisFlyer enables us to connect with a new generation of design-forward travellers in Asia who seek beauty, wellness and elevated living at every stage of their journey.”
After its inflight debut with Emirates, Aurezzi’s collaboration with KrisFlyer signals its expansion into the Asia Pacific market.
According to a 2024 JLL report, the region generated US$199 billion in personal luxury goods sales, making it the largest global market for luxury consumption. ✈
