Diageo Global Travel will debut Johnnie Walker Black Ruby in travel retail next year. The Scotch whisky line extension will be showcased at the Diageo stand in Majestic Beach Village during next week’s TFWA World Exhibition in Cannes.
Crafted by Johnnie Walker Master Blender Dr. Emma Walker, the Black Ruby edition is designed to introduce Johnnie Walker Black Label’s complex flavour profile to a new generation of drinkers.
Walker and her team evaluated whisky matured in wine and bourbon casks, selecting specific expressions to create a berry-infused whisky.
Some of the whiskies at the heart of Johnnie Walker Black Ruby are matured in first-use red wine casks or Pedro Ximénez (PX) oloroso-seasoned casks. Others are matured in ex-bourbon casks that infuse the blend with caramel and vanilla flavours.
Diageo Global Travel Managing Director Andrew Cowan commented: “Johnnie Walker is a brand trusted and respected over the world. It is the number one whisky brand in travel retail (IWSR 2023).
“We have always sought to excite and engage travellers and consumers of Scotch, both old and new. We believe Johnnie Walker Black Ruby is something a little different for our curious, sophisticated and open-minded travelling shopper.
“This is a Scotch for those seeking something for a different aperitif, something with which to craft a distinctive cocktail or just set the tone as an opening drink for the night ahead.
“We are thrilled to be able to bring this to our travel retail portfolio – it is truly something sweet and stylish in Scotch.”
Walker added: “Johnnie Walker Black Ruby is inspired by the sweetest and fruitiest notes of Johnnie Walker Black Label with honeyed richness and magnetic allure.
“Made for moments when the sun goes down and the vibe goes up – laughter fills the air and the night exudes promise of being one to remember.” ✈
