SINGAPORE. The Shilla Duty Free has launched the latest chapter in its ‘Make Travel Magical with Shilla’ campaign series, this time featuring Disney characters, Mickey Mouse and his Friends, in the retailer’s main Changi Airport transit stores across all terminals.
The campaign, which runs from 10 July to 24 August, infuses the airport environment with a combination of sunny beach themes, joyful moments with friends and the popular Disney characters, inviting international travellers to escape into a world of feel-good vibes.
Travellers can enjoy a variety of special promotions and themed activities, including:
- Catch & Win game: Every departing or transiting passenger gets one chance to play daily (10am-8pm) at The Shilla Cosmetics & Perfumes main stores (terminals 1-4) for instant prizes, from in-store vouchers to exclusive brand gifts.
- Mickey & Friends Photo Opportunity: Travellers can capture holiday memories at the themed photo installations in T3 and T4.
- Limited-edition Disney-themed gifts: With qualifying spends (S$200, S$350, S$700), shoppers can redeem Mickey & Friends travel essentials, including a foldable travel bag, packing cube set and cabin luggage. These are available in-store and online at iShopChangi.com while stocks last.
Travellers are encouraged to pre-order their favourite beauty products on iShopChangi.com. Orders can be placed online up to 30 days in advance and as late as 12 hours prior to flight departure. Purchases can be picked up at any Changi Airport Collection Centre upon arrival or departure, or through local residential delivery within Singapore for a minimum spend of S$59.
“We are delighted to introduce our summer campaign, crafted to bring an added layer of enjoyment and value to our customers’ travel journeys through Changi Airport,” said The Shilla Duty Free Vice President Head of International Business Jeff Lee.
“This collaboration reinforces our commitment to delivering a world-class travel retail experience, complete with immersive activations and compelling offerings from our valued brand partners. We look forward to welcoming travellers and making their summer holidays truly magical.” ✈
