UK/USA. Manchester Airports Group (MAG) today announced the union of its American and digital divisions – MAGO and MAG USA – to form a new services business called CAVU. The company’s name is taken from the aviation and meteorology term ‘Ceiling and Visibility Unlimited,’ which describes the perfect flying condition, where the ceiling is more than 10,000ft and the visibility is more than ten miles.
The new division, said MAG, “will help clients across the world develop better customer experiences and drive value from the end-to-end passenger journey boosting their non-aeronautical revenue”.
Examples of products and services developed by CAVU include a proprietary ecommerce platform, which allows passengers to pre-book car parking and other airport products such as lounges and fast track security.
Additionally, MAG’s Intelligent Performance commercial services offer revenue management and digital marketing capabilities. Its Distribution solution offers passengers a wide choice of airport parking and related services; this already spans 23 countries, 302 airports, 1,191 suppliers and 2,631 individual parking products. MAG’s Escape Lounges are also in place at 15 airports internationally.
CAVU CEO Martin Jones said: “We are so excited to have launched CAVU today as we strive to become the number one airport product and services company in the world. Backed by 80 years of aviation heritage with parent company MAG we understand the airport passenger like no other. Our aviation history and long-standing knowledge of the industry means we’re able to deliver more products, scale customer reach for our partners and improve the travel experience for passengers.
“The new business has been created with a clear mission of unlocking value from the end-to-end passenger journey, increasing non-aeronautical revenue for our clients and partners, and delivering products that improve the travel experience for passengers.”
Along with the new name, the launch of CAVU includes a new logo and website. CAVU’s direct-to-consumer global distribution brands will operate as normal; these include Looking4, ParkSleepFly, AirportParkingReservations and SkyParkSecure.
