INTERNATIONAL. Coty has pre-launched Daisy Wild Eau Marc Jacobs Eau de Parfum in global travel retail.
The scent is being showcased via colourful flower-themed animations across key airports in European and Asia Pacific travel retail throughout March.
At the pop-ups, travellers can interact with the fragrance through a variety of different retailtainment elements.
In Europe, the animations are running in the UK, Spain and the Nordics with strong in-store visibility in partnership with key retailers.
Coty has partnered with Avolta to launch a premium takeover at London Stansted Airport, where travellers can immerse themselves in the Daisy Wild fragrance across every major step in their airport journey.
The daisy-themed pop-up features a spin the wheel game, exclusive gifts with purchase and a dynamic digital wall playing the Daisy Marc Jacobs fragrance campaign.
For the first time, Coty and Avolta are launching a global livestream in Q4 to promote the scent.
Coty has joined hands with The Shilla Duty Free Singapore and Changi Airport Group to launch Daisy Wild Marc Jacobs at key counters in Asia Pacific travel retail accompanied by online and in-store retailtainment activities.
Highlights include a digital memory game that gives visitors the opportunity to win free samples of Daisy Wild Marc Jacobs Eau De Parfum, as well as a special Snapchat filter. Travellers can also enjoy gifts with purchases, including accessories such as eye masks and tote bags.
Daisy Wild Marc Jacobs is the latest addition to the popular Daisy Marc Jacobs collection. The scent blends notes of banana blossom, a first in prestige perfumery, with jasmine and nutty vetiver.
It is housed in a lavish flower bouquet bottle adorned with stems peeking through the top. In a first for the collection, the Daisy fragrance is also fully refillable.
The Daisy Wild Marc Jacobs Eau De Parfum is available in three bottle sizes: 30ml, 50ml and 100ml, plus a 150ml refill. The product is exclusively available in travel retail store locations. ✈
