Marie Brizard highlights travel retail potential of Gautier Cognac

Maison Gautier will highlight its range of Cognacs including VS, XO, Gold and Blue at this month’s TFWA World Exhibition in Cannes (Stand: Yellow Village E32).

Maison Gautier is focusing on travel retail as part of a new brand strategy for parent group Marie Brizard. At the same time, Maison Gautier, which is celebrating its 260th anniversary, is counting down to the launch of a new brand design and packaging.

Gautier Cognac: on show at this month’s TFWA World Exhibition

Marie Brizard Wine & Spirits Global Travel Retail Director Kevin Baker said: “We have a real gem in Gautier Cognac, with fantastic heritage and a 260 year history that we want to share with the world. Couple this with its amazing record of awards every year, and it is the perfect brand for travel retail. With this history, these awards and a willingness to invest in the right brand exposure activities, Gautier Cognac provides a tremendous opportunity for profitable sales.”

At Cannes Marie Brizard will unveil the first stages of a new brand design and packaging for Gautier, said to better express the Cognac’s qualities and heritage.

“TFWA World Exhibition is being used as a forerunner to the new look launch. We will be using new background visuals and communication tone to set the scene for what will be a major announcement later this year,” Baker added.

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