Daniel Grieder has stepped down as Chief Executive Officer Tommy Hilfiger Global & PVH Europe to be replaced by Martijn Hagman, effective 2 June.
During his tenure, Grieder led the development of Tommy Hilfiger’s product, consumer engagement and digitalisation strategies. In five years, he helped grow the Tommy Hilfiger business from US$6 billion to US$9 billion in retail sales. He also helped double Calvin Klein’s European business in terms of revenues and earnings.
Hagman was most recently Chief Operating Officer and Chief Financial Officer Tommy Hilfiger Global & PVH Europe.
A 12-year veteran in the Tommy Hilfiger executive leadership team, Hagman oversees operations, finance, digital business transformation, technology, business development and the Tommy Hilfiger global sustainability programme. He has also been instrumental in Tommy Hilfiger’s global expansion, which has led to PVH Europe’s consistent growth over recent years.
“It has been a phenomenal 23 years,” commented Grieder. “As we are in the midst of this seismic shift in our industry, we find ourselves in a unique position to make a change that I believe will launch us into a new era for the brand. It’s a good feeling to know I can pass my seat to Martijn – he’s been a true friend, trusted confidant and reliable co-pilot on the last 12 years of this journey.
“There is never a perfect moment to leave an organisation you love; the options are to leave too late or too early, and I knew I wanted to make this change while still having the optimism, energy and passion I’ve always held onto in my career.”
Commenting on his appointment, Hagman said, “It is an honour to continue to build on the achievements of the Tommy Hilfiger brand and PVH Europe alongside an exceptional and passionate management team.
“My thanks to Daniel extend well beyond the unwavering support, development opportunities and leadership he has provided over the years. We are confident in continuing to execute on the current strategic plan, and our focus for the coming months will be on the recovery and rebound phase of our global businesses out of the COVID-19 pandemic.”
PVH Corp. Chairman and Chief Executive Officer Manny Chirico commented, “Daniel has been a champion of growing our innovation capabilities and expanding Tommy Hilfiger’s reach around the world, always pushing for a consumer-centric, digitally-focused and sustainable mindset, while building a very strong management team.”
“Together, Daniel and Martijn have instilled a future-focused vision, putting consumers at its core and creating a product-driven culture,” said PVH Corp. President Stefan Larsson. “We are thankful for Daniel’s many years of strong leadership and great accomplishments. I have great confidence in Martijn as a leader with a deep understanding of the underlying value drivers of the business. His consumer-centric mindset and digitally focused leadership will successfully guide the next era of sustainable and profitable growth for Tommy Hilfiger and the European region.”
