Mäurer & Wirtz will put the spotlight on men’s toiletries and fragrances at this month’s TFWA World Exhibition (Stand: Green Village K50).
Mäurer & Wirtz says that the men’s skincare market is an “often overlooked category” in travel retailBaldessarini Fragrances will present its new Baldessarini Ultimate which combines Peruvian pink pepper tree with bergamot citrus and a masculine leather base note. The range offers two sizes of the Eau de Toilette, an after shave lotion, shower gel and deodorant stick.
Tabac Gentle Men’s Care offers nine products covering all aspects of a man’s daily body and skincare routine: cleansing, shaving, skincare and fragrance.
The range includes shower gel with a 3-in-1 special care formula for body, face and hair and a variety of aftershaves and face care products claimed to address individual needs and skin types. The Cellactive-Men complex is designed specifically for a man’s skin, and is said to moisturise and enhance the skin’s resistance to stress. Eau de Toilette and deodorant complete the programme.
Mäurer & Wirtz Director International Sales Jan Marcel Katuin commented: “The men’s skincare market is an often overlooked category with the minimum space dedicated to it in-store. We are offering uncomplicated products with a particular focus on skin type that fits neatly into any men’s skincare and fragrance area.”
The travel exclusive 4711 Travel Miniature Set offers five 8ml miniature coffrets of the classic fragrance.
The classic 4711 is presented in a travel retail exclusive set of miniatures
