Coty has expanded Burberry’s masculine fragrance offer with Hero Elixir de Parfum; a more intense interpretation of the original scent.
Available in global travel retail, the launch represents the latest evolution of the Hero franchise, continuing the brand’s exploration of modern masculinity through themes of duality.
The woody, amber-led fragrance was created by Perfumer Aurélien Guichard, who revisits the signature elements of the original Hero scent while introducing greater depth and intensity.
The composition builds on the established trio of cedarwoods. It opens with tonka and vanilla notes. At its heart, a leather accord combines with cedarwood tones, creating a structured yet refined character.
The Hero Elixir bottle design reinterprets the original silhouette with a dark-to-amber gradient glass finish. The combination matte and glossy finish reflects the duality central to the concept, while the cap features the Burberry Knight emblem, symbolising courage and discovery.
Hollywood actor Adam Driver, known for his roles in the Star Wars film franchise and films Ferrari, Marriage Story and House of Gucci, reprises his role as the face of Burberry Hero. ✈
