Independent drinks distributor Monarq Group has struck an agreement with Mark Anthony Brands to distribute White Claw hard seltzer in select Caribbean markets.
Monarq Managing Director Robert de Monchy said: “We are very excited to be adding White Claw to our portfolio, bringing the pioneer and global leader of the hard seltzer category to our customers. With White Claw now expanding outside of the US, there has been demand building in our territory – this partnership will be the first step in formally bringing the wave to the Caribbean.
“We have been working closely with the team at Mark Anthony Brands on a plan to roll out White Claw in several markets as a first step. Once this has been completed, the plan is to expand the distribution of White Claw to the neighbouring islands.”
Launched in 2016, White Claw Hard Seltzer has become the top-selling hard seltzer in the US, with sales ahead of all other brands combined in the category – and expansion proceeding at pace across international markets. ✈
