Mondelez World Travel Retail (WTR) has unveiled its Christmas gifting campaign, showcasing personalised gifting options, including a custom sleeve for its Toblerone 360g bars.
The campaign is designed to elevate the festive experience for global shoppers as gifting demand is at an all-time high this busy holiday travel season, the company said.
Mondelez WTR noted that its latest products are crafted to differentiate the brand, driving both penetration and conversion within the channel.
This offers a key opportunity for the confectionery leader to connect with consumers as they seek special gifts for loved ones during this holiday period amid a wide range of duty-free products.
Citing industry research, the company noted that gift shoppers are likely to spend more and are highly attentive to touchpoints, creating a significant opportunity to drive engagement and conversion through gifting activations.
The campaign is celebrated through immersive activations at select airports, highlighting the Christmas sleeve for Toblerone 360g bars. Shoppers here are offered personalisation options using digital tools such as the photo box and sleeve printer.
To add a personal touch to each gift, customers can opt for the ribbon-tying service, and those in a rush can get a Toblerone seasonal bag featuring various messages, such as ‘Many Thanks!’ and ‘Congrats’.
In addition, Mondelez WTR collaborated with Expedia, offering customers an Expedia voucher with the purchase of two Toblerone products at select airport locations.
Passengers travelling through key hubs across London, Europe and the Middle East, including Dubai and Doha, have the opportunity to win prizes.
Mondelez World Travel Retail Director Category, Customer & Shopper Marketing Anna Somogyi said: “The holiday season is a time of connection and celebration, and we want to help travellers express that through their gift choices. Mondelez WTR’s holiday activations not only celebrate the season but also inspire travellers to gift with greater meaning.
“December is a key opportunity for Mondelez WTR to engage with travellers and provide them with products and experiences that are relevant to the way they mark the festive season.
“With personalisation continuing to rise in importance for consumers, we’re excited to offer a holistic customisation space that allows travellers to express emotions and holiday cheer through Toblerone and our other core brands. Through this strategy, we are well positioned to enhance Mondelez WTR’s performance in the channel through greater penetration and conversion.” ✈
