Ferrero Travel Market is celebrating today’s World Nutella Day (5 February) with a joyfully vibrant makeover of The Moodie Davitt Report desktop homepage, along with an elegantly curated treatment of our mobile website.
Launched in 2007, World Nutella Day unites fans across the globe through their shared love of the brand.
As the annual occasion nears two decades of celebration, Ferrero Travel Market is placing the spotlight on the diverse rituals, traditions and personal moments that have popularised the hazelnut spread in more than 170 countries.
Nutella Next Destination series
In travel retail, World Nutella Day is being brought to life at Milan Malpensa Airport through a dedicated travel retail activation in partnership with Avolta.
Centred on an exclusive passport cover gift-with-purchase, the campaign is supported by an integrated Instagram and TikTok strategy leveraging Avolta’s social media channels. Ferrero Travel Market said the initiative combines on-pack digital engagement, social storytelling and the joy of travel.
In addition, Ferrero Travel Market is supporting World Nutella Day with the launch of the travel retail-exclusive Nutella Next Destination series.
The limited-edition packs feature three 30g jars, each labelled with the name of a different country. The packaging features an interactive QR code directing consumers to the Every Place A Good Morning website, which explores breakfast rituals across different cultures while presenting country-specific Nutella breakfast recipes created for special occasions.
The platform also offers language and cultural discovery elements, encouraging travellers to view breakfast as a passport to global connection.
Avolta Global Head of Confectionery Philippe Moryl said, “World Nutella Day is a strong example of how travel retail can spark shared moments for travellers, inspired and united by a global brand.
“Through this activation at Milan Malpensa, we’re combining physical retail, digital engagement and social amplification to create a relevant and memorable experience that resonates across cultures and journeys.”
Ferrero Travel Market General Manager Sergio Salvagno commented, “World Nutella Day embodies the essence and potential of travel retail – its power to connect people, cultures and moments through shared experiences.
“Nutella is a brand that travels effortlessly with consumers, offering both comfort and discovery, whether as a taste of home or a meaningful gift from a journey.
“Through initiatives like Nutella Next Destination and engaging airport activations, we are proud to work with our partners to elevate the role of food & confectionery in travel retail and create memorable touchpoints that go beyond the journey itself.
“From a one-day celebration dedicated to Nutella fans all around the world, World Nutella Day also becomes a platform to inspire connection, positivity and growth for the category across the year ahead.”
Ferrero Travel Market is encouraging consumers to share their own Nutella way from local breakfast customs and traditional cuisine, online storytelling and creative expression. The campaign reinforces Nutella’s wider mission to spread positivity worldwide.
Consumers can participate by sharing their own Nutella moments with the hashtags #Nutella, #WorldNutellaDay and #SpreadANutellaSmile on social media. ✈
