UK. Currency specialist Moneycorp, in partnership with airport media specialist EYE, launched what it described as its largest ever retail marketing campaign at the North and South terminals of London Gatwick Airport during April.
The campaign coincided with the start of the spring bank holiday period and the anticipated exodus of UK holidaymakers, and will run until 8 May.
Moneycorp unveiled new creatives that appear throughout Gatwick Airport – home to ten of its 27 bureaux de change. The campaign takes “a fresh approach to foreign exchange”, the company said, informing outbound passengers of the potential pitfalls of buying currency at their destinations.
Research from Moneycorp reveals that 20% of holidaymakers rely on purchasing their currency from overseas bureaux de change and ATMs, running the risk of not having access to cash, not being able to pay by card, or being charged excessive amounts for access to cash.
The campaign uses Digital Eyelites and six sheet posters, and promotions are also appearing on Ryanair boarding passes, encouraging customers to consider overseas exchange rates before they fly.
Moneycorp Retail Marketing Manager Gary Pitt commented: “This campaign is different to anything that Moneycorp – or any airport bureaux de change – has done before, and it is really exciting for us to launch it at Gatwick Airport. Our research shows that purchasing currency from an overseas currency bureau can cost consumers almost £60 more than it might at one of Moneycorp’s Gatwick Airport branches. We are hopeful that with this campaign we can encourage people to think before they fly.”
EYE Client Sales Manager Mark Kaye said: “Moneycorp’s advertising campaign is a fantastic way of promoting the opportunity to flyers of saving on currency exchange within the airport. This allows passengers to make an instant decision about their potential saving. It’s a key moment within the passenger’s journey and, as travelling is one of the most expensive personal outlays across the year, I’m sure it will generate a lot of interest.”
 |
 |
 |
Moneycorp’s campaign at Gatwick Airport, said to be its largest ever, uses Digital Eyelites and six sheet posters |
About Moneycorp
Moneycorp is the trading name of TTT Moneycorp Limited – a leading foreign exchange provider in the UK – and last year traded £11 billion in currencies on behalf of its clients.
Moneycorp began dealing in foreign exchange in 1979 from a branch on Oxford Street and has since grown its bureau de change network to 27 outlets. The company now serves foreign tourists across London, as well as passengers at Stansted, Gatwick and Southampton airports.
Moneycorp also offers an online travel money service, so customers can order currency for home delivery, or for branch collection.
The company’s commercial division provides tailored services to help businesses and individuals save money on their overseas currency transfers.
About EYE
EYE is a leading player in the airport media sector and partners with Gatwick Airport, London Stansted Airport, Manchester Airport, Belfast International Airport, East Midlands Airport, Bournemouth Airport, Cardiff Airport and Humberside Airport.
EYE has offices in and operates Out-of-Home media businesses in Australia, New Zealand, Indonesia, Singapore, the United Kingdom and the US. Eye Corp Pty Ltd is a wholly owned subsidiary of Ten Network Holdings Limited, a publicly listed company, which operates Australia’s TEN television network.
Advertisement |
