Moodie Davitt WeChat: Key stories from Week 12

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China, with stories posted in Mandarin and English.

The Moodie Davitt Report has stepped up its unrivalled Chinese language coverage of key China-related stories, anchored by our main WeChat platform. The latest total of 5,222 is matched by encouraging reading and sharing levels.

This service is complemented by our Moodie Davitt Report China Travel Retail Express platform, also on WeChat, which publishes daily. We also publish the China Travel Retail Report, a quarterly eZine.

The Moodie Davitt Report China team: (Left to right) Yimei Zhang and Dachang Wang are based in Hainan, while Penelope Zhou and Martin Moodie are in Hong Kong

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong.

Award-winning presenter and journalist Lara Netherlands has joined The Moodie Davitt Report team in Hainan

They are supported by Chief China Representative Yimei Zhang, former Deputy General Manager at Hainan Tourism Investment Duty Free Co. (HTDF) in Sanya, who heads our Moodie Davitt Hainan-based entity, which publishes Moodie Davitt China Travel Retail Express.

Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Yimei Zhang.

As reported, The Moodie Davitt Report recently announced the high-profile appointment of Lara Netherlands to the new role of Asia Pacific Content Strategist, based in Haikou, Hainan province.

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat service. Our platforms complement the strong and growing Chinese readership of our English language service. For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,222名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest edition. 本周热点资讯一览如下。

‘A homage to girl power’ – Wangfujing Duty Free celebrated International Women’s Day (8 March) by launching its second Perfume and Cosmetics Festival at Wangfujing International Duty-Free Harbour City in Wanning, Hainan province. Click here for our WeChat story and here for our original English version.
Extending duty-free offer: March 12 saw the soft opening of the CNSC duty-free shop at Nanjing Lukou International Airport, a key step in the travel retailer’s expansion efforts in eastern China. Click here for our WeChat story and here for our original English version.
Challenging ageing expectations: Are women constantly masking themselves to fit within society’s expectations? That was the question posed by global prestige skincare brand SK-II in a compelling film launched recently to celebrate International Women’s Day (8 March). Click here for our WeChat story and here for our original English version.
Simply blooming: Natural beauty brand fresh has partnered with DFS Group to launch a garden-themed pop-up store at T Galleria by DFS, Macau, Shoppes at Four Seasons. Click here for our WeChat story.
Making premium travel accessories more accessible: Italian leathergoods company Bric’s has partnered with CDF-Sunrise Duty Free to enhance its online presence in China. Click here for our WeChat story and here for our original English version.
Beauty to the fore: American-French beauty house Coty has partnered with China Duty Free Group to launch a collection of beauty stores in the Global Beauty Plaza (Block C) of the cdf Sanya International Duty Free Shopping Complex in Haitang Bay. Click here for our WeChat story and here for our original English version.
Streamlining the leasing process: Public transport operator MTR Corporation has introduced an innovative ‘smart leasing’ solution that allows potential retail tenants to browse and rent properties at its rail stations in Hong Kong. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Scan the QR codes (you must be in WeChat) to visit The Moodie Davitt Report Official Account (pictured left, weekly posts) and China Travel Retail Express (right, daily) platforms. Stories related to the China travel retail sector at home and abroad are featured in this unrivalled dual service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) Irene@MoodieDavittReport.com for native opportunities. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com
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