CHINA. American-French beauty house Coty has partnered with China Duty Free Group (CDFG) to launch a collection of beauty stores in the Global Beauty Plaza (Block C) of the cdf Sanya International Duty Free Shopping Complex in Haitang Bay.
Coty’s Gucci, Burberry and Chloé brands have opened standalone boutiques at the Global Beauty Plaza, which as reported offers an array of top international beauty brands and high-quality services.
CDFG said the opening signals strong and unwavering commitment to cultivating the Hainan market and its willingness as a state-owned enterprise to assume responsibility for enhancing the development of the Hainan Free Trade Port.
Gucci opened a nearly 100sq m store on the second floor, its largest flagship in Hainan. The luxury brand ran a floral-trolley promotion and sampling activities as well as a Lunar New Year campaign, which helped it reach double-digit sales growth versus the same period in 2023 at its Block A store.
Product highlights in-store include the Gucci Flora and The Alchemist’s Garden fragrance lines as well as a selection of Gucci Beauty makeup.
Burberry’s flagship store offers a curated selection of its key makeup and fragrance franchises. It is only the third Burberry Beauty flagship store globally and is designed to offer an immersive and luxurious shopping experience for travellers.
The retail design, which features bronze merchandising displays with mint-green accents, is consistent with the brand universe of the Burberry fashion house and its ‘one brand power’ strategy.
The strong performance of the Goddess fragrance, Burberry’s hero launch of 2023, led to sell-out at the cdf Mall growing by over +40% year-on-year, according to Coty.
Chloé’s flagship boutique on the third floor of the Global Beauty Plaza marks its first standalone boutique in Hainan. The store is inspired by the French ‘Art of the Bouquet’ and immerses shoppers in a romantic and elegant atmosphere. To celebrate the opening, Chloé released Lunar New Year-themed limited-edition gift sets during the Spring Festival (the 40-day period after Lunar New Year –Ed).
Hugo Boss, Marc Jacobs, Miu Miu and premium skincare brand Lancaster have also opened counters at the Global Beauty Plaza. Notably, Lancaster’s presence on the ground floor offers the brand’s exclusive Cellular Youth Recovery Treatment to cdf VIPs via a branded spa treatment room on the third floor.
The Global Beauty Plaza openings drive Coty’s ongoing expansion in Hainan. Over the last few years, Coty has opened numerous stores and counters, hosted several events and worked to strengthen partnerships with key retailers.
Coty said that its brands have outperformed since opening in Block C at the end of 2023. It expects a strong year ahead and will be running exclusive O2O activations within the Global Beauty Plaza. These included a Burberry Goddess campaign in March to celebrate International Women’s Day and a spring pop-up showcasing the Gucci Bloom fragrance.
As reported, Coty has posted a +13% reported (+11% like-for-like) year-on-year rise in net revenues to US$1,727.6 million for its second-quarter of FY24.
This performance was boosted by a robust travel retail business with revenues growing +20% year-on-year in the first half of FY24.
This momentum was evenly spread across categories and geographies with double-digit sales growth in Europe, Americas and Asia Pacific travel retail, where Coty said it is gaining significant market share. ✈
*Year-on-year sales comparisons have been made against respective sales at Gucci Beauty, Burberry Beauty, and Chloé stores and concessions in Block A of CDF Sanya International Duty Free Shopping Complex
