Moodie Davitt WeChat: Key stories from Week 21 : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 2,696 followers, along with encouraging reading and sharing levels.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起，《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道，每周一在广受关注的微信公众号发布最新资讯，每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,684名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla/Sarah Genest（邮箱：Irene@MoodieDavittReport.com; Sarah@MoodieDavittReport.com。

Hitting the headlines this week is news of the latest partnership between global prestige skincare brand SK-II and China Duty Free Group (CDFG) in Hainan.

You can see highlights below from this week’s edition. 本周热点资讯一览如下。

Blending the physical and the digital: SK-II has partnered with CDFG to unveil the ‘House of Miracles’, an interactive social retail pop-up store in Hainan. The physical pop-up is supported by a customisable gaming concept on WeChat. Click here for our WeChat story and here for our original English version.

A key collaboration: Zhuhai Duty Free Group and Hong Kong’s powerful Lai Sun Group signed a far-reaching cooperation agreement for the Guangdong-Macao In-depth Cooperation Zone in Hengqin on 30 May. Click here for our WeChat story and here for our original English version.

Spirited Sense of Place: Maison Hennessy has launched a special travel retail-exclusive Hennessy X.O collection to be showcased in four selected ‘dream’ destinations: Paris, Hainan, Macau and Singapore. To support the launch, Hennessy is hosting site-specific experiences in each location. In China, partners include DFS Group in Macau; and China Duty Free Group, CNSC, HTDF, Shenzhen Duty Free Group and Global Premium Duty Free (GDF) Plaza/Dufry in Hainan. Click here for our WeChat story and here for our original English version.

Recovery trend: Worldwide tourism continues to recover at a strong pace, according to the newly released UNWTO World Tourism Barometer. Globally, destinations welcomed almost three times as many international arrivals in the first quarter of 2022 as in the same period of 2021, with Europe leading the sector’s rebound. Click here for our WeChat story and here for our original English version.

Ongoing support: Airport Authority Hong Kong has extended its relief package for business partners by two months to the end of July 2022. The airport company said it decided to maintain its support “in view of the prolonged impact to the aviation industry brought by the COVID-19 pandemic”. Click here for our WeChat story and here for our original English version.

Celebrating World Environment Day: L’Oréal Hong Kong and Watsons, a leading health and beauty retailer under A.S. Watson Group, have launched a Beauty for the Future campaign in partnership with recycling social enterprise, V Cycle. Click here for our WeChat story.

Climbing back: Preliminary April 2022 traffic figures revealed by the Association of Asia Pacific Airlines show a healthy increase in international passenger demand. The trade body attributed the rise to progressive relaxation of border restrictions across the region which stimulated business and leisure travel. Click here for our WeChat story and here for our original English version.

Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com for native opportunities.

Coming soon

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

The new digital title, to be launched soon, will be published in Mandarin and English four times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

• Airport retail (domestic and international)
• Airport food & beverage
• Airport advertising
• Ecommerce
• Land border, downtown and cruiseline retail
• Mixed-use leisure and tourism developments
• Offshore duty free retail and the Hainan Free Trade Port
• Social media
• + All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com
For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com.

Coming soon

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