US. Shiseido-owned NARS Cosmetics, best known for its full spectrum of fashion-forward colours and innovative products, has announced the opening of its first-ever freestanding travel retail corner, at New York JFK Airport Terminal 7, in partnership with Duty Free Americas.
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NARS Cosmetics’ debut travel retail corner, located at New York JFK Airport Terminal 7 |
The premier make-up destination will offer travellers everything they need to stay perfectly prepared and primped, according to the company, including a top-selling assortment of colour and skincare essentials, make-up tools and travel beauty accessories.
“Opening at the largest international air passenger gateway to the United States was a logical next step for NARS,” said NARS Cosmetics CEO Louis Desazars. “NARS has such a recognisable presence around the world and we feel this is a great opportunity for us to increase visibility and sales, and provide consumers with the added convenience of shopping for NARS during their travels.”
The space, designed by Open D, covers 114sq ft and embodies the company’s signature sleek, simple aesthetic. The modern, chic chrome fixtures complement the clean, minimalist black lacquer display cases.
“Introducing NARS in Terminal 7 at JFK is an ideal way to launch the brand in travel retail,” noted Ariel Gentzbourger, Vice President International Business of Shiseido, which oversees NARS Travel Retail.
“The passenger mix is right and we are thrilled with our partnership with Duty Free Americas and their acknowledgement of the potential for the brand. The introduction of NARS in travel retail will [add dynamism to] the airport offering and will make it even more attractive.”
“Shopping for luxury beauty items and gifts has become an integral part of being in a busy airport,” added François Nars, Founder and Creative Director of NARS Cosmetics. “We hope to enhance the shopping experience and help travellers find the ultimate products to look and feel good while at 40,000 feet.”
The next travel retail opening for NARS, also scheduled for early 2009, will be at Bangkok Airport.
MORE ABOUT NARS
NARS Cosmetics is known for its timeless, wearable, sophisticated make-up and skincare. The company is dedicated to empowering women and encouraging them to express their individual beauty. NARS Cosmetics was founded by François Nars in 1994, and acquired by Shiseido in 2000. NARS Cosmetics are distributed through upscale beauty and department stores globally. For more information visit: www.narscosmetics.com
MORE ABOUT OPEN D
Open D is a merchandising and product design agency whose sole aim is to help brands and retailers make retail spaces and packaging as attractive and unique as possible. Open D’s expertise lies mostly in the cosmetics and fragrance arena with clients including Prada, Cartier, Giorgio Armani and Dior. Open D has six subsidiaries to date in France, Spain, the United Arab Emirates, Dubai, Russia and New York. For more information visit www.opend.fr
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