Nuance-Watson (Singapore) premieres SK-II’s latest anti-ageing innovation in exclusive Changi Airport launch event – 23/07/08

The SK-II Signs Wrinkle Serum instore promotional set-up captures the attention of shoppers

SINGAPORE. Nuance-Watson (Singapore) held an exclusive launch event for the all new SK-II Signs Wrinkle Serum last week at Changi Airport Terminal 3.

Exclusively launched by Nuance-Watson before hitting other counters worldwide next month, the event saw a good number of SK-II supporters from the brand’s Crystal Club be among the first in the world to experience the new product.

SK-II Global Operations Director Mark Ayer, together with Nuance-Watson (Singapore) Managing Director Ken Tse, unveiled the product before a crowd of excited guests. Melody Chen, a local celebrity and avid user of SK-II, also graced the event.

Guests were entertained by a Palm Master and later taken on a tour of the award-winning store.

SK-II Global Operations Director Mark Ayer, CAAS Assistant Commercial Director Chandra Mahtani and Nuance-Watson Singapore Managing Director Ken Tse at the SK-II Signs Wrinkle Serum premiere at Changi Airport Terminal 3

A committed partnership: SK-II Global Operations Director Mark Ayer and Nuance-Watson Singapore Managing Director Ken Tse proudly unveiling the new SK-II Signs Wrinkle Serum at Changi Airport’s Terminal 3 departure transit hall

About SK-II Signs Wrinkle Serum

Described as SK-II’s latest breakthrough in age design innovation, the new Signs Wrinkle Serum is an extension of the brand’s existing anti-ageing family line.

As reported, the inspiration for Signs Wrinkle Serum came from SK-II’s mission to beautify ageing and consumers’ desire to ‘stop and repair’ wrinkles. Developed to help women design the future of their skin, SK-II Signs Wrinkle Serum adopts a unique two-step approach to effectively address wrinkles.

It first reduces the appearance of wrinkle growth by instant moisturisation, then pushes up and plumps up wrinkles from the surface layers of the skin, so the existing wrinkle creases become gradually less visible.

The secret to its effectiveness lies in the combination of its powerful age design cocktail and Pitera.

Nuance-Watson (Singapore) Category Manager Jorge Rodriguez said: “The opportunity to be first in the world to stock the Signs Wrinkle Serum clearly demonstrates the brand’s confidence in Nuance-Watson to deliver the product to users around the world. Perfumes & Cosmetics has always been committed to create an exclusive retail experience for travellers and SK-II’s support further affirms our mission’s success.”

Local celebrity and avid user of SK-II, Melody Chen, was one of the guests present; An outstanding launch set-up

SK-II supporters from its Crystal Club were among the first in the world to experience the new product

About SK-II

The prestige skincare leader and number one skincare brand in Singapore has been making waves since it was established almost 30 years ago. SK-II is known for the legendary Pitera ingredient, exclusive to the brand.

Inspired by the youthful hands of elderly sake brewers, SK-II researchers turned to the sake-brewing process to unlock the secret to beautiful skin. After painstaking search, SK-II discovered a unique ingredient Pitera, said to be miraculously effective on skin.

SK-II is promoted by global brand ambassador and award-winning actress Cate Blanchett, in addition to Japanese beauties Kaori Momoi and Koyuki, plus renowned Hong Kong on-screen star Carina Lau and successful model QiQi.

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