SINGAPORE. Nuance-Watson (Singapore) has announced the launch of yet another exclusive fragrance, I Loewe You Tonight by Loewe.
The retailer’s stores at Singapore Changi Airport are the first in Asia Pacific to stock the product before it hits other outlets in September 2009.
Designed to project “the feel of youth and femininity”, I Loewe You Tonight is made for “ladies who live life to the fullest, especially when night falls,” said Nuance-Watson (Singapore).
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I Loewe You Tonight is designed for “ladies who live life to the fullest, especially when night falls”, says Nuance-Watson |
The fragrance comprises top notes of bergamot, tangerine, blackberry and pear, with heart notes of jasmine, clove, magnolia, cyclamen and peony. It then settles into a base of patchouli, mouguet, sandalwood, musk, and amber.
The fragrance bottle draws inspiration from a disco ball, wrapped with hundreds of tiny crystals, topped off with a touch of fuchsia in its name.
The ad communication for I Loewe You Tonight echoes that of the earlier I Loewe You fragrance – “a youthful, sweet image with a hint of innocence”, coupled with the “strength and ambition of the night and party world”.
The main character of the campaign is a vivacious “˜dancing queen’, clad in a sparkly short dress and propped against a gigantic loudspeaker.
I Loewe You Tonight is available as an edt in three sizes: 30ml, 50ml and 100ml. Nuance-Watson (Singapore) Perfumes & Cosmetics stocks the 50ml (S$102/US$70) and the 100ml (S$135/US$93).
For more information, contact Edith Ng, Perfumes Loewe Asia, tel: +852 2962 4871, or e-mail: eng@hk.lvmh-pc.com
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