ICELAND. Digital marketplace solutions provider Omnevo has partnered with Icelandair to deploy a new electronic point of sale (ePOS) system for inflight sales.
The partnership aims to revolutionise inflight service onboard, said the partners. It will showcase Omnevo’s commitment to advancing digitalisation in airline operations and enhancing the passenger experience.
Omnevo Chief Operating Officer Peter Coelho said: “Working closely with Icelandair on this transformative initiative has been a rewarding experience for the Omnevo team.
“Our goal is to empower airlines with advanced digital solutions that streamline operations and elevate the passenger experience. The success of this collaboration marks a significant milestone in our mission to drive innovation within the aviation industry.”
The system features key integration points that aim to improve the inflight experience for passengers and streamline operations for crew members.
The ePOS devices communicate via wifi rather than Bluetooth, ensuring a more stable and efficient connection. Additionally, the crew benefits from live information of inventory levels onboard, providing real-time updates for enhanced management and decision-making.
Improved customer service is achieved through the introduction of combo options, loyalty payments, preordered meal seat-maps and an allergen filter, empowering crew members to better assist customers.
Passengers also benefit from the option to pay on-board with Saga club loyalty points, further incentivising frequent flyers. Additionally, the ePOS device functions as an all-in-one solution with a built-in printer for inventory management, which simplifies crew operations.
Back-end operational efficiency is enhanced as manual back-office operations are replaced by digital tablets. This allows catering staff to make loading changes up to three hours before departure, thereby promoting flexibility and efficiency throughout the process.
Icelandair Manager Onboard Services and Procurement Íris Anna Groeneweg remarked: “Pre-order and fresh item forecasting allow for efficient waste management, aligning with our commitment to sustainability.
“The collaborative efforts with Omnevo have not only improved our operations, crew and passenger experience onboard, but also contribute to our environmental initiatives.” ✈
