INTERNATIONAL. Omron Healthcare, the global leader in digital home blood pressure monitors, presented its latest models to the duty free trade in Latin America for the first time at the ASUTIL Conference this year.
The company also presented its line of healthcare products, including nebulizers, heart rate monitors, digital scales, pedometers, fitness analyzers, and digital thermometers.
With the trend towards health, wellness and a growing awareness of hypertension risks and the need for home blood pressure monitoring, the digital blood pressure monitors market is growing at a faster rate than most categories, Omron said.
Global statistics cited by Omron show that one in three adults has hypertension, and with doctors recommending that these patients measure their blood pressure daily, the company believes that the demand for home blood pressure monitors will continue to increase.
Omron products are said to offer certified accuracy, clinical validation, portability, ease of use, a long warranty and low defective rates.
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Omron sees travel retail as the next big business opportunity for its range of digital home blood pressure monitors |
The company is already a leader in blood pressure monitors sales in pharmacy and electronic stores worldwide, selling over 100 million units. It sees travel retail as the next big business opportunity and is focused on expanding its presence in the channel.
Since its travel retail debut in June, Omron has gained listings in several leading duty free stores in Latin America.
This September Omron will launch its Heart Month campaign throughout Latin America and other parts of the world to educate the public on cardiovascular diseases and how they can improve their lives with Omron products.
For more information, contact the Omron office at (Argentina) tel: +5411 4783 5300 or (Miami) tel: +305-446-5059. Visit www.omronmasvida.com.
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