UK. Luxury fashion, beauty and fragrance house Chanel celebrated the recent launch of the Allure Home Sport All-Over Spray with a boxing-themed pop-up in London.
As reported, the new scents were launched on 13 January and are now available at selected Chanel stores in global travel retail.
The Moodie Davitt Report Brands Director Hannah Tan-Gillies was on location for the launch event at boxing studio Jab Box and was the sole travel retail media in attendance.
Chanel transformed Jab Box into a striking Allure Homme pop-up, with Chanel branded merchandise including Allure Homme-themed towels, water bottles and t-shirts spread throughout the studio.
Giant Chanel Allure Homme fragrance bottles were dotted throughout the space, while the line’s visual campaign was featured on an LED screen display.
The Chanel Allure Homme Boxing Gym event invited a select group of media to participate in a high-energy boxing class, inspired by legendary Italian-Canadian boxer Arturo Gatti.
The class highlighted the dynamism of the new Allure Homme All-Over Spray, which was crafted for ‘men on the move’. After the class, participants were treated to recovery smoothies and protein shakes courtesy of Chanel.
The Chanel Allure Homme All-Over Spray is a fresh, spicy and woody scent. It offers Bergamot top notes and Vetiver heart notes, balanced by warm Tonka bean, Cistus Labdanum and Madagascan black pepper notes as its base. They are available in 100ml on-the-go formats with a RRP of US$90.✈
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