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Thomas Drohan: “Initium Onboard becomes a significant force within the onboard and mobile retailing sector” |
INTERNATIONAL. Onboard Retail Solutions (part of BOM Group Holdings) has announced a management merger with fellow inflight retail solutions provider Initium. The combined operation, Initium Onboard, becomes one of the largest providers of point-of-sale solutions to airlines, ferries and rail operators.
The merger brings together two companies in the onboard retailing industry. Onboard Retail Solutions, which relaunched itself in 2008 after 13 years operating as Clue Trader, has seen rapid growth during the past two years and now works with more than 40 airlines including Etihad Airways, Malaysia Airlines, Flybe, Thomson Airways, SAS and Cyprus Airways. In addition the company has rail users including Renfe, Eurostar, Thalys and East Coast.
Initium has been delivering inflight point of sales solutions to airlines in the US, Canada, Europe, Middle East and Asia since 2001 using its handheld POS solution SkyShopper and its web-based back-office software. Its technology is used by 18 international airlines, including three of the five largest US carriers. Additionally its bond and back-office systems are used in over 40 locations across the Americas, the Middle East, Europe and Asia, processing over US$200 million of transactions each year.
With immediate effect the new company will be based at Onboard’s existing Bristol, UK headquarters, with regional offices at London Heathrow, Warwick and Hong Kong.
“This is an incredibly exciting time for Onboard and Initium; together the new company, Initium Onboard, becomes a significant force within the onboard and mobile retailing sector,” said Onboard Retail Solutions CEO Thomas Drohan.
“Both companies have performed highly successfully over the past few years, but together the combination of our state-of-the-art software technology, dedicated back-office and support systems, strong partnership agreements, rapidly growing ancillary retail product offering and wealth of staff experience will create a new dimension in this exciting industry sector.”
A new website www.initiumonboard.com will be launched shortly.
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