INDIA. Ospree Duty Free is running a promotional campaign for the horror-comedy film Bhool Bhulaiyaa 3, in partnership with music Indian music record label and film production company T-Series, at Mumbai Chhatrapati Shivaji Maharaj International Airport.
The film features Bollywood actor Kartik Aaryan, who made a special appearance at the Ospree Duty Free store on 7 November. Passengers had the opportunity to take selfies, get autographs and have face-to-face interactions with the actor.
The third film in the Bhool Bhulaiyaa series stars Aaryan as Rooh Baba and marks the return of the ghost Manjulika.
Ospree Duty Free noted: “With its perfect blend of horror and comedy, the film has garnered immense appreciation in theatres, becoming the talk of the town and creating a massive buzz among fans.”
The supporting campaign at Mumbai Airport offers shoppers a chance to secure movie tickets and meet Aaryan.
Couples who spend more than INR10,000 (US$118.63) are eligible for these giveaways, while other cities have varying thresholds: INR8,000 (US$94.91) at Ahmedabad International Airport; and INR6,500 (US$77.11) at Thiruvananthapuram, Lucknow and Jaipur international airports.
Ospree spokesperson stated: “Campaigns like these make the travel experience more memorable. By bringing in surprises and exclusive meet-and-greet opportunities, we are committed to keeping things lively and engaging for our customers.
“This marks our second collaboration with Bollywood heartthrob Kartik Aaryan, and it has been quite a fulfilling experience. We are excited for more such opportunities in the future.” ✈
