Travel Blue Group has said that ‘Our Blue Way,’ the sustainability initiative it launched earlier this year, has attracted strong support from retail partners.
The travel retail accessories specialist confirmed that eight of the ten of the largest duty free retailers worldwide have stocked its new range of sustainable pillows.
Travel Blue Group Managing Director Daniel Levin said: “Our Blue Way was welcomed with open arms from day one by our retail partners. We have been delighted by our customers’ response and the immediate support for the initiative.
“Our Blue Way received a great reception at TFWA Asia Pacific, a great opportunity to engage our customers with individual products, discuss our overall mission and the global importance of Our Blue Way.”
King Power Thailand Senior Vice President Denny Hui said: “We are long-term business partners with Travel Blue Group and fully support this forward-thinking sustainability initiative.”
Dubai Duty Free Chief Operating Officer Ramesh Cidambi added: “We have worked with Travel Blue Group for many years and are delighted to be able to provide consumers with a market-leading range of sustainable products.”
The company noted that more than 50% of products to be sold this year will be made from recycled or recyclable material, a ratio that will increase as technology develops.
The company claims to be the category leader in recycling and sustainability and introduced recycled cardboard packaging 25 years ago when others were still using plastic. It was also the first in the sector to use soy-based ink.
The company said that it is now committed to converting as many products as fast as possible and absorbing the additional costs.
Travel Blue neck pillows feature 94% recycled covers, 100% recyclable foam and 100% recycled packaging.
Levin said: “This is our contribution to the environment. Our core values are innovation, sustainability and social responsibility. Today’s travellers focus on environmental responsibility and make informed purchasing decisions. We want to support them without increasing prices, therefore ensuring our customers’ continued business success.
“Supported by our amazing team, we will drive the business forward, offering consumers innovative products that fulfil their needs, while giving operators an enormous opportunity to embrace a sustainable future.” ✈
