SWITZERLAND. Lagardère Travel Retail is set to debut its Relay, Swiss Stories and Tech2Go concepts at Geneva Airport, following its travel essentials tender win.
The retailer’s latest success represents a key step in its growth strategy, with new stores offering a curated selection of travel essentials, souvenirs and electronics, set to open in the secure passenger zone in September.

Relay’s airport opening marks the brand’s return to Switzerland, recognised for its traveller-friendly convenience offerings.
Lagardère Travel Retail Switzerland CEO Pascal Le Droff said, “We extend our sincere thanks to Geneva International Airport for the trust they have placed in our retail project, designed to fully meet passenger needs.
“To satisfy the high expectations for concepts and services, our teams have worked tirelessly to deliver a unique travel essentials retail experience in Geneva. This investment demonstrates our commitment to sustainably and responsibly strengthen our partnership with Geneva International Airport.” ✈
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