Travel Blue is set to showcase its enhanced destination-inspired offerings at the TFWA World Exhibition in Cannes (27 September-1 October).
The range has expanded with new personalised travel souvenirs, complementing its destination-themed pins, badges and travel pillows that allow travellers to customise their luggage and backpacks while celebrating their journeys.
The Cannes presentation builds on the global travel essentials leader’s success at the TFWA Singapore show, and in The Moodie Davitt Report TREX Awards, where the range was recognised with the Destination Merchandise Award.
Judges lauded the impactful displays, which effectively captured shopper attention and encouraged impulse purchases, while highlighting the concept’s strong alignment with Gen Z’s desire for personalisation and self-expression.
Commenting on the range’s commercial appeal and relevance to today’s travel retail consumer, a judge described it as “a very attractive offer, easy to mix and match and items are easily personalised. The displays are impactful and would certainly promote impulse purchases.”
Judges also praised the concept’s strong appeal to younger travellers: “A nice concept that fits into the personalisation and self-expression need states. Clearly targeted at Gen Z shoppers and likely to prove a huge hit with them. Scalable across multiple locations.”
On the collection’s visual impact and merchandising opportunities, a judge said: “Memory Collections taps beautifully into the desire for personalisation and self-expression among Gen Z consumers (and others).
“I just love the vibrancy of the in-store display options, which, as one of the retailers quoted in the nomination observes, almost compels shoppers to enter the retail space, browse the range and individualise their backpacks and luggage. Class.”
Travel Blue Managing Director Daniel Levin said, “Memory Collections are destination-exclusive souvenirs which provide lasting memories for passengers and offer personalisation, appealing to Gen Z’s desire for self-expression.
“Both affordable and functional, these products help operators generate impulse purchases through engaging, high-impact displays.” ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, wines & spirits distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
