SWITZERLAND. Parfums Christian Dior has teamed up with Avolta to launch a debut boutique at Zurich Airport.
Opened on 3 November, the new concept debuts La Collection Privée Christian Dior and a curated line-up of fragrances, skincare and makeup, delivering an exclusive shopper experience.
The boutique takes design cues from Dior’s Couture heritage and the House’s historic home at 30 Avenue Montaigne in Paris, established in 1946.
“At Avolta, we are committed to elevating every moment of the traveller journey, and this new Dior boutique at Zurich Airport is a perfect expression of that ambition”
– Avolta Head of Beauty EMEA Romina Gabarró
The design reflects Dior’s savoir-faire, through a warm, well-lit environment that highlights the fragrances and beauty assortment. High-quality materials such as marble, fabrics and gilded metal reinforce the brand’s luxury positioning.
A standout feature is a fragrance discovery concept, inspired by the couturier perfumer’s atelier and designed by Perfume Creation Director Francis Kurkdjian.
Travellers are invited to explore La Collection Privée, a curated selection of distinctive olfactory creations, complemented by customisable accessories in Dior’s signature patterns.
The space immerses clients in Dior Makeup Creative and Image Director Peter Philips’ colour expertise and the House’s avant-garde vision.
This is accentuated by an interactive makeup bar designed to enhance product exploration and engagement with key lines such as Rouge Dior and Dior Forever.
To enhance the experience, Dior Skincare and Dior Science’s innovations are highlighted within a refined environment.
The consultation area offers shoppers the opportunity to explore Dior skincare and discover a personalised routine, showcasing Dior Prestige, Dior Capture and other innovative collections.
Customers can complete their shopping experience with Dior Moments to Your Measure, the boutique’s exclusive one-on-one personalised service.
Avolta Head of Beauty EMEA Romina Gabarró said, “At Avolta, we are committed to elevating every moment of the traveller journey, and this new Dior boutique at Zurich Airport is a perfect expression of that ambition, enriching our global beauty portfolio with one of the world’s most iconic luxury brands.
“Together with Dior and Zurich Airport, we are bringing a world of exceptional beauty, craftsmanship and personalisation to travellers, through a uniquely immersive and personalised approach to beauty, something we are proud to enable at Avolta.” ✈
