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The commemorative tin package for Patrón Añejo tequila will be available in global duty free in time for Chinese New Year in February | |
Leading ultra-premium tequila company Patrón Spirits International has introduced a limited-edition keepsake tin for Patrón Añejo tequila to mark the Year of the Sheep for Chinese New Year in 2015.
Available in global duty free, and in selected domestic markets, the collector’s item was illustrated by Chinese artist Peach Tao. She drew her inspiration for the design from the classic Chinese proverb “three rams bring bliss” according to the brand owner
The embossed tin depicts goddesses around a lotus flower (to represent good luck), along with images of modern and traditional China, symbols of the New Year (lanterns, a ship, and the phoenix), and a leaping sheep on the lid (reflecting a wish for a year of happiness and prosperity). The artist also added subtle nods to the bottle inside, including an agave plant and the Patrón bee.
Patrón Spirits President, International and Global Chief Operating Officer Dave Wilson said: “Duty free shoppers enjoy finding distinctive luxury products, and unique and relevant gift ideas, when they visit travel retail. This new eye-catching tin not only celebrates the Chinese New Year holiday, it’s also a wonderful way to remember the year, long after the bottle has been enjoyed.”
The red keepsake gift tin is accented in black and gold, and features a removable lid that when closed, resembles the shape and size of the Patrón box. After the bottle is removed, the tin becomes a souvenir box for secondary use.
Patrón Añejo is an ultra-premium tequila, aged in a combination of new and used American, French and Hungarian oak barrels for a minimum of 12 months. Each bottle is numbered by hand and crafted with recycled glass.
