US/INTERNATIONAL. The Patrón Spirits Company recently hosted the First Annual Charity Invitational Golf Tournament in Coral Springs, Florida, during which US$50,000 was raised to benefit The Smile Train** (www.smiletrain.org), an international organization dedicated to helping millions of children around the world who suffer from cleft lip and palate by providing free surgery, free training for doctors and research to find a cure.
Despite some rain and overcast skies, golfers from throughout South Florida convened on The Country Club of Coral Springs on 1 June to play in the tournament and help raise money for this important cause.
“In just our first year of hosting this tournament, we’re proud to have raised US$50,000 for The Smile Train, funds that will help children across the globe live better lives,” said South Florida resident John McDonnell, Chief Operating Officer of The Patrón Spirits Company.
It costs just US$250 for the simple 45-minute cleft surgery that will change a child’s life forever. The efforts of Patrón and its supporters will ensure 200 children receive treatment,
The afternoon tournament was followed by a cocktail reception and a silent auction that evening. Winners were then recognized at an awards buffet dinner, and throughout the day participants won various prizes including a new BMW, courtesy of Vista BMW of Coral Springs.
“We’re thrilled to have been the title sponsor of this memorable event, and we appreciate everyone who came out to support The Smile Train, a phenomenal organization dedicated to improving so many lives,” said Laura Becraft, Patrón Tequila’s state manager for Florida and Georgia. “We’re looking forward to making this tournament an annual event.”
The Patrón Spirits Company is also proving a generous supporter of the big travel retail industry charity dinner* ‘Turning Tears into Smiles’ to be held in Hong Kong on 5 October to raise funds for The Smile Train, being co-organised by The Moodie Report and Hugo Boss.
Besides taking a table and offering a free bar, the company has donated the services of its superb local Public Relations company, Maya Consultants, run by Mireya Garcia (www.mayahk.com ) to help source a venue and plan the dinner.
*MORE INFORMATION ON “˜TURNING TEARS INTO SMILES’
If you would like to help the Hong Kong fund-raising dinner you can book seats or full tables (HK$2,000 a seat or HK$20,000 a table) or pledge donations via e-mail Martin Moodie at Martin@TheMoodieReport.com or Nadine Heubel at Nadine_Heubel@hugoboss.com
ABOUT PATRÓN
Patrón tequila is produced from the finest 100% Weaber Blue agave grown in the highlands of Jalisco, Mexico, and is the world’s top-selling ultra-premium tequila. Every step in producing Patrón – from harvesting the agave to the time-honoured Tahona and roller mill distillation process to the individual labelling, signing and inspection of each bottle – is done by hand.
The Patrón Spirits Company portfolio includes Gran Patrón Platinum tequila (triple-distilled, small-batch silver tequila), Patrón Silver tequila (smooth, soft and light tequila without an oak flavor), Patrón Añejo tequila (blended and oak-aged for a minimum of 12 months), Patrón Reposado tequila (blended to incorporate the fresh, clean taste of Patrón Silver with a hint of the oak flavor found in Patrón Añejo), Patrón Citrónge (orange liqueur), Patrón XO Café (blend of ultra-premium tequila and the natural essence of coffee), Pyrat Pistol rum (Caribbean rum), Pyrat XO Reserve rum (select blend of 15-year-old Caribbean rums) and Pyrat Cask 1623 (limited-production, ultra-premium aged rum). For more information, visit www.patronspirits.com
*ABOUT THE SMILE TRAIN
The Smile Train is dedicated to helping the millions of children in the world with cleft lips and palates by providing free surgery, free training for doctors and research to find a cure. Since 1999, they have provided free cleft surgery for more than 210,000 children who could not afford it and have supported hundreds of cleft treatments, training and research programs in more than 64 countries. The average cost of surgery provided by The Smile Train is US$250. Visit www.smiletrain.org for more information.
MORE STORIES ON THE CHARITY DINNER
The Smile Train charity dinner attracts a special guest and an extraordinary donor – 06/06/07
Nuance-Watson team leap upon The Smile Train with great collective goodwill – 01/06/07
