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Lancôme’s enduring classic, Trésor |
FRANCE. Actress Penélope Cruz has been confirmed as Lancôme’s latest celebrity spokesperson. She will represent the house’s feminine fragrance Trésor, which was introduced in 1990.
Cruz will appear in a new ad campaign for Trésor – shot recently in Paris by Mario Testino – later this year.
Cruz joins an impressive roster of Lancôme spokespeople, which includes Julia Roberts, Kate Winslet, Anne Hathaway, Daria Werbowy, Ines Sastre and Elettra Wiedemann.
Gandon will lead ELC’s digital commerce, omnichannel media, creative operations, precision marketing and consumer insights initiatives as the company evolves towards a more consumer-centric commercial model.
Today’s images tell the story of the innovative Smartseller store, which elevates Nuremberg’s commercial offer with an inventive fusion of duty‑free retail, regional food & beverage and design‑led ambience.
Running from 18 July to 17 August, the Super Sale offers large-scale discounts at Lotte Duty Free’s key locations in Seoul, including its Myeong-dong flagship and World Tower stores, as well as branches in Busan and Jeju.
