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Jesús del Pozo’s first fragrance, Duende for women |
Spanish fragrance house Perfumes y Diseño SA has acquired 100% of the shares of the fashion house Jesús del Pozo SA.
Perfumes y Diseño has reached an agreement with the family of the Madrid designer, who passed away last August, to take over 100% of the Spanish brand.
The new development seeks to “position Jesús del Pozo as a worldwide luxury brand, based on his exceptional legacy and focusing on its main business lines: women’s fashion, accessories and perfumes”, Perfumes y Diseño said.
Over the next few years, the company, with more than 300 employees, plans to internationalise all the brand’s products just as it has been doing for the past 20 years with its perfumes, which are sold worldwide.
The Jesús del Pozo brand will keep its atelier in Madrid’s Ronda de Toledo, where its team, selected by the designer himself, will continue working with the support and international experience of Perfumes y Diseño.
Building the Jesús del Pozo universe
Through this agreement, Perfumes y Diseño also takes responsibility for the non-profit Jesús del Pozo Foundation, transmitting the designer’s legacy to young professionals in the sector.
In 1992, Jesús del Pozo created his first perfume, Duende for women. Now 11 fragrances are sold under the designer’s name. Among these, Halloween is the most successful in terms of sales, thanks to its good reception in the international markets.
Perfumes y Diseño Sole Administrator Pedro Trolez commented: “For me, Jesús del Pozo was and will always be one the best Spanish designers of all time. The more I got to know him, the more his talent surprised me. Together we started to build the Jesús del Pozo universe and now we have the chance to strengthen it and relaunch it. Perfumes y Diseño’s origins are linked with Jesús del Pozo’s past and as such, our future will also be. It couldn’t be any other way.”
Jesús del Pozo Ainhoa García Managing Director said: “Perfumes y Diseño has always shown so much respect and admiration of Jesús del Pozo’s work that I cannot imagine a better owner for the brand. I am convinced that the strong faith in our values of the brand will allow us to be up to the challenge without neglecting our essence. This is why it is important that the same team, which Jesús created, continues working on his hallmarks.”
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Jesús del Pozo’s legacy in the design world will live on following the acquisition by Perfumes y Diseño |
About Perfumes y Diseño SA
Founded in Spain in 1998, Perfumes y Diseño creates, develops and internationally markets exclusive fragrances linked to prestigious names in the fashion world.
The company created its first perfume in collaboration with the prestigious Spanish fashion designer J. del Pozo. Shortly after, the company launched its first fragrance with Roberto Verino. In 2000, it signed a joint venture with the jewellery company Tous for the worldwide launch of the Tous perfume.
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About Jesús del Pozo
In 1974, Jesús del Pozo opened his first men’s clothing store in Calle de Almirante, Madrid. Two years later, he presented his first men’s collection in the SEHM in Paris. Four years later, in 1980, his first pret-a-porter collection for women was introduced.
The 1990s was a time of great expansion for the brand. In 1992, the first fragrance was launched at the same time as the start of the pret-a-porter line’s industrial production and his first collection of wedding dresses. At the turn of the century, Jesús del Pozo broadened his business portfolio with new production lines: accessories, eyewear and homeware.
After his recent passing, on 13 August 2011, his personal legacy has been kept alive through his brand, his team and the Jesús del Pozo Foundation.
About Jesús del Pozo Foundation
The Jesús del Pozo Foundation was created in 2003 to promote initiatives connected to the world of design. The foundation helps prepare young professionals for the business and professional world. The idea of the foundation arose from the intense contact Jesús del Pozo had as a speaker at different universities. He was also the artistic consultant for the Centro Superior de Diseño y Moda (Design and Fashion Centre) in Madrid and the director of a master’s degree in Fashion and Design Business Management.
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