THAILAND. Pernod Ricard Global Travel Retail, in partnership with King Power, has unveiled a cross-brand shop-in-shop at Bangkok Suvarnabhumi Airport Satellite Terminal.
The 30sq m space features powerhouse brands from the Pernod Ricard portfolio including Martell, Chivas, Royal Salute, Ballantine’s and The Glenlivet.
Bestselling products are showcased in modular gondolas while the store-front activation area presents a prime location for product launches.
The store design incorporates multiple LED screens, such as digital canopy and storefront translucent panels to create a dynamic atmosphere.
The centre of the store features an ‘Ultra-prestige Exploration’ zone highlighting rare and collectable releases. This includes an interactive digital game that encourages travellers to learn more about the Royal Salute Coronation Limited Edition.
King Power Chief Commercial Officer Antares Cheng said: “The grand opening of our newest retail space at Suvarnabhumi Airport marks a significant milestone in our relentless pursuit of revolutionising the travel retail shopping experience.
“With Pernod Ricard as our esteemed partner, we are committed to offering travellers an exceptional shopping experience that transcends boundaries and sets new standards of excellence using the latest in digital innovation.”
Pernod Ricard Travel Retail General Manager – Southeast Asia Rustom Framji added: “We are thrilled to unveil our latest luxury shopping experience in collaboration with King Power Corporation.
“The shop-in-shop brings freshness, elevates the shopping experience, and offers customers the opportunity to discover and shop from our fantastic portfolio of brands.” ✈
