Pernod Ricard India revs up brand focus at Hyderabad International

Pernod Ricard India has partnered with Hyderabad Duty Free Retail Limited (HDFRL) to execute a ‘Mega Promotion’ event focusing on key brands Chivas Regal, Chivas Brothers Blend, Chivas Extra and The Glenlivet Master Distiller’s Reserve.

Running until 31 March, the promotion offers travellers the chance to win a brand new Kawasaki Ninja Z250 motorbike. Passengers who purchase US$70 or more of Pernod Ricard products will be entered into the lucky draw for a chance of winning.

The 'Mega Promotion' highlights some of Pernod Ricard India's key brands
The ‘Mega Promotion’ highlights some of Pernod Ricard India’s key brands

Pernod Ricard India Business Head – International Brands Kartik Mohindra said: “Pernod Ricard has always believed in enhancing the customer experience across all its touch points. This offer is yet another step in this direction and is in-line with the finer tastes that our customers enjoy. We hope to receive a good response from travellers coming in from Hyderabad.”

Hyderabad Duty Free Retail Limited CEO Subhash Murikenchery added: “Hyderabad Duty Free has always endeavoured to provide the best promotions and offers to its consumers. We constantly strive to come up with innovative promotions and activities to provide our customers with a memorable shopping experience. Pernod Ricard has been a valued partner with us since inception and has always extended their warm support. We look forward to inspiring shoppers with this attention-grabbing campaign.”

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