The future of the travel retail industry was the focus at Philip Morris International (PMI) Duty Free’s cocktail event in Cannes, hosted on Monday night.
The event, Mapping the Future, took place at TFWA World Exhibition and featured presentations focusing on global consumer and retail trends.
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Left to right: VP Marco Terribilini, Marketing Director Svetlana Konovalenko and new VP Aleksander (Olek) Grzesiak |
PMI Vice President Market Research Silke Muenster presented a summary of consumer trends research studies in which she highlighted the top three socio-demographic consumer segments gaining influence: emerging middle class, women of influence, and young adults (of legal smoking age).
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Region Director EU David Watson |
Leo Burnett Global Account Director Davide Mondo shared examples on how consumer products companies can leverage these trends by showing best retail practices from different product categories worldwide.
PMI Duty Free Trade Marketing Manager Michael Pettersson commented: “PMI Duty Free is sharing its knowledge on consumer trends with our business partners to set the foundation for co-creating the most impactful consumer experience in travel retail worldwide.
“The emerging needs of legal-age smokers are in the centre of our future plans. Together with our trade partners we aim to elevate the interaction with adult smokers at the point of sale, bring more excitement to the tobacco category in-store presence, and enhance overall luxury shopping experiences for all adult international consumers.”
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Left: Manager Trade Marketing Michael Pettersson. Right: Manager Consumer Marketing Zeynep Dikec Baykut |
