JAPAN. Philip Morris International (PMI) has launched a limited-edition IQOS 3 DUO Motor Sports at Kansai International Airport (KIX).
The latest extension to PMI’s smoke-free portfolio celebrates the thrill and passion of motorsports. The collectable is exclusively available in limited quantities at the time of F1 events.
Its launch in Dubai Duty Free is imminent.
PMI said the Motor Sports Edition offers a sophisticated signature look with tactile asphalt matt finishing and rosso red details. IQOS 3 DUO Motor Sports Edition accessories enable motorsports and IQOS enthusiasts to customise the device.
“We continuously look to bring our consumers new innovative products that are a better alternative to cigarettes,” PMI said. “The IQOS 3 DUO Motor Edition is the latest product offer for legal age consumers who are looking for a unique product.”
As reported, PMI unveiled the IQOS 3 DUO in September. The IQOS 3 DUO is designed with new features to help adult smokers switch from cigarettes “more seamlessly”. It is described as the “fastest and most powerful” holder within the IQOS family of products and allows two consecutive uses without recharging the holder.
