 |
The new Jo Malone London Girl Poppy Delevingne |
Jo Malone London has named Poppy Delevingne as the new Jo Malone London Girl – its first ever official global face. Known for her cool style credentials and quirky Britishness, Delevingne embodies the brand’s spirit of sophistication, originality, wit and hospitality, according to the company. A model, designer and fashion ambassador, she is described as the perfect global representative.
“Poppy is such a dedicated, vivacious character, with huge international appeal,” noted Global General Manager Jean-Guillaume Trottier. “As a long-time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does.”
Delevingne (sister of model Cara) will offer her expertise and dynamism to a wide spectrum of projects over the next year. Initially she will curate and host a series of special events – both “grand and cosy” – to actively share and promote the Jo Malone London brand.
“I’ve been wearing Red Roses since I was 22,” commented Delevingne. “My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.”
