Marc Jacobs (Coty) has released Perfect Absolute Eau de Parfum, the latest addition to the brand’s hero Perfect line. It launched in global travel retail at the beginning of September.
Perfect Absolute continues the brand’s message that ‘You are perfect as you are’, reinforcing themes of self-love, inclusivity and confidence.
Developed by IFF Perfumer Domitilla Michalon-Bertier, the fragrance offers a more concentrated formula than the original scent. It blends caramelised fig accord with jasmine absolu at the heart, underpinned by a rich amber accord.
The bottle design has been reimagined in deep-burgundy glass with a metallic cap, glitter finishes and a burgundy bow. Marc Jacobs personally selected each charm that adorns the cap, creating a playful aesthetic.
The outer packaging is inspired by vintage fragrance boxes and features illustrations by New York artist Jacky Blue alongside glossy burgundy tones and metallic textures.
The campaign, shot by Juergen Teller, introduces refreshed visuals for the Perfect franchise. It features a diverse cast set against archived photographs from Teller’s three-decade collaboration with Marc Jacobs.
The campaign, underpinned by the ‘Perfect as I am’ mantra, highlights personal storytelling and affirmations as central to the self-love journey. ✈
